Cadillac thinks it’s able to run with the actually huge canine of automotive luxurious. An unique report within the Wall Street Journal reveals simply how huge Cadillac plans to go. Citing unnamed sources, WSJ says Cadillac will worth its upcoming EV, the Celestiq, at $300,000 to start out. That’s proper, completely different packages and choices would possibly make the Celestiq much more costly.
Just a reminder, this can be a automobile constructed by General Motors. The General is ready to share the Celestiq to journalists on the upcoming Monterey Car Week. The plan is barely to construct round 500 or so yearly. Currently the most costly automobile GM has presents proper now can be a Cadillac; the 2023 Cadillac Escalade-V, which begins at $150,000, in keeping with CNBC.
What else might you purchase for that a lot cheddar? How about an Aston Martin V12 Vantage or a McLaren 620R, each of which begins at $299,000? Or a Bentley Flying Spur Hybrid, which begins at $210,000 however can go as much as $388,000. Really, any Bentley shall be in the identical worth vary or decrease. Lamborghinis too.
There was a time when Cadillac was king of luxurious gross sales, however these days are far prior to now. It’s now primarily German manufacturers like Porsche or Mercedes-Benz who rule the luxurious gross sales market within the U.S. GM is investing critical time, money (round $81 million) and know-how into the Celestiq EV and, if it’s actually going to butt heads with equally priced automobiles whereas proving its electrical bona fides, it had higher come right. We comprehend it has a ridiculously opulent dash-to-axle ratio, and GM launched just a few extra inside pictures as teaser this week, however we don’t know a lot else. As Cadillac plans to go all in on EVs (Cadillac stated the CT4-V Blackwing, CT5-V Blackwing and Escalade-V are the final new internal-combustion automobiles Cadillac will make) it wants an electrical automobile that may make a splash. For that worth, GM higher hope it has a house run on its fingers.