Automotive
BMW is making a splash at CES 2024, showcasing its dedication to revolutionizing the digital buyer expertise within the automotive business. The focus is on infotainment developments, growth initiatives, and cutting-edge applied sciences that place BMW as a pacesetter within the digitalized way forward for mobility.
Infotainment and Connectivity
ConnectedDrive Store and Gaming
BMW Operating System 9 introduces a ConnectedDrive Store with a rising array of third-party apps, together with music, information, and video games. Notably, BMW is unveiling gaming experiences, equivalent to “Beach Buggy Racing 2,” providing prospects a console-like racing recreation. The inclusion of full-fledged gaming controllers enhances the gaming expertise and aligns with the evolving digital preferences of BMW customers.
Video Streaming
BMW is elevating in-car leisure with a video app built-in into BMW Operating Systems 8.5 and 9. Collaborating with XPERI, Inc., BMW optimizes the TiVo Operating System for in-vehicle video streaming, offering customers with a various vary of content material together with dwell channels and on-demand media libraries. This characteristic is initially out there within the BMW 7 Series and different luxury-class fashions with growth plans for added fashions and international locations.
Augmented Reality
BMW’s exploration of augmented actuality takes heart stage with the introduction of the “XREAL Air 2” augmented actuality glasses. These glasses provide a glimpse into how AR can improve the driving expertise by seamlessly integrating navigation, hazard info, factors of curiosity, and leisure content material into the true atmosphere. BMW has a wealthy historical past in AR/MR expertise, courting again to 2008, and has persistently pushed the boundaries to offer secure AR/MR content material to passengers in movement.
Intelligent Personal Assistant
The BMW Intelligent Personal Assistant is evolving into the last word car knowledgeable with the mixing of generative synthetic intelligence powered by Amazon Alexa Large Language Model (LLM). This collaboration with Amazon showcases the capabilities of LLMs in offering extra human-like interactions and responses, enhancing the consumer expertise by making the assistant extra conversational and intuitive.
Future of Parking
In collaboration with Valeo, BMW is engaged in a strategic partnership to develop next-generation automated Level 4 parking options, together with automated valet parking (AVP). Visitors at CES 2024 can expertise remote-controlled valet parking firsthand. This innovation permits prospects to go away their car at a delegated drop-off level, with the automobile autonomously or remotely in search of a parking house and returning to the pick-up level. This expertise holds promise for varied functions, together with occasion parking, airports, and logistics.
BMW’s presence at CES 2024 underscores its dedication to shaping the way forward for digital mobility. From gaming and video streaming to augmented actuality and superior voice assistants, BMW is pushing the boundaries of what’s doable within the automotive business, providing prospects a glimpse into the thrilling prospects that lie forward.
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Source: www.automotiveaddicts.com