2023 CES: Sony Honda Afeela Concept

Sony plans to enter the automotive house, and the Japanese client electronics big unveiled a prototype of its first automobile on the 2023 Consumer Electronics Show. Developed as a part of a three way partnership with Honda, the Afeela EV might be constructed within the US for the North American market.

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Sony Honda Afeela Concept

The idea automobile is a four-door hatchback with some design components that remind us of a Porsche Panamera. Its signature design factor is what officers are calling the “Media Bar,” which is a strip of sunshine that might be used for data and alerts for these across the automobile. It additionally contains a whole of 45 cameras and sensors.

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Sony Honda Afeela Concept

The Afeela is slated to obtain Level 2 autonomous driving functionality with a possible future improve to Level 3. Nothing else is understood or was revealed in regards to the automobile’s different technical specs, together with the powertrain or estimated driving vary.

Expect the automobile’s infotainment and human-machine interface (HMI) know-how to leverage Sony’s in depth expertise in designing residence electronics and online game {hardware}. Sony has additionally developed audio methods which have been utilized in automobiles so we have now little doubt the Afeela will embrace one in every of its personal.

The Afeela is slated to go on sale in early 2026. That means manufacturing ought to begin within the latter half of 2025, doubtless on the EV manufacturing hub Honda is planning for Ohio. Sony was additionally mum on the potential gross sales and repair community for its automobiles, however it might stand to cause that Honda would possibly doubtlessly be concerned with this as nicely. Pricing might be revealed nearer to the on-sale date.

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CG Says:

Sony is a widely known identify within the client electronics house, and its partnership with Honda implies that it may need a better time breaking into the automotive market than a extra upstart model. Lots can change in three years, although, so there’s all the time an opportunity that this product may endlessly stay an idea. We’ll have to attend and see.

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