It’s the final half of June, 2022, and Triumph Motorcycles is doubling down on two issues: Its upcoming motocross and enduro vary, and its electrical bike growth. We’ve seen ample proof of each of these items lately, for the reason that House of Hinckley has issued common updates in regards to the state of each of these initiatives.
On June 21, 2022, Triumph took one other step in each of these instructions with its newest announcement: It’s now acquired OSET, the electrical youngsters’s off-road bike producer. Since 2004, OSET has been constructing and promoting a variety of electrical off-road and trials bikes for youths, in addition to organizing OSET Cup occasions to foster teamwork, skills-building, and wholesome competitors. In a method, it seems that Triumph’s most up-to-date acquisition ticks three distinct bins for the British marque.
Under the phrases of the deal, each corporations will proceed to do what they do: Developing, advertising and marketing, and promoting their particular person product strains to prospects as they see greatest. However, they can even collaborate on new merchandise sooner or later, serving to to get new and younger riders into off-road using by exhibiting them how enjoyable and thrilling it may be.
“When we built that first ‘garage’ bike for my son, Oliver, I had no idea that it would lead to this moment. We are all very excited for what the future holds for OSET as part of the Triumph family,” OSET Bikes CEO and founder Ian Smith stated in an announcement.
“The OSET brand will remain as OSET and will continue to serve the trials and off-road motorcycling community. We are now better positioned to develop and innovate across our range, while enjoying the security of scale and market position Triumph can offer OSET,” he concluded.
Over on the Triumph facet, CEO Nick Bloor added,
“We are excited about the opportunity of joining forces with OSET Bikes: a dynamic brand that has been encouraging children into motorcycling for many years and have been at the forefront of developing electric trials bikes for fun and competition,” he started.
“Whilst the two brands will continue working independently, Triumph and OSET will collaborate on new state-of-the-art products to inspire young riders into off-road riding, across the segments that Triumph and OSET will have a presence in, drawing on their respective strengths to build the best bikes in the world,” he stated.