MV Agusta’s wealthy Grand Prix historical past, envelope-pushing efficiency, and aggressive but sleek design language have outlined the Italian marque for many years. That elevated product results in elevated value tags, although, making the boutique model a success with older, nostalgic riders.
However, MV Agusta has gone the additional mile to draw youthful generations in recent times. The agency’s MV Stories webcomic performed into the current anime craze in July, 2021. It’s no coincidence that the corporate launched its first streetwear capsule assortment lower than one week later. MV even courted the hypebeast crowd with an look at ComplexCon in October, 2021.
Each new marketing campaign endeavored to attract youths to the model, however the brand new Joyride promotion hopes to truly put extra new riders into MV Agusta saddles. Available to prospects in Spain, Italy, Portugal, France, Germany, Luxemburg, Belgium, and the Netherlands, the initiative unlocks a €500 ($515 USD) equipment and clothes voucher for patrons buying entry-level Rosso fashions.
“This initiative is the latest in a wider series of promotions that we have activated throughout Europe in support of our growth strategy,” revealed MV Agusta Global Sales Director Raffaele Giusta. “Each of the latest-generation MV Agusta models has had great success. With the “Joyride” operation, we purpose to consolidate the positioning of the Rosso vary as a privileged entry level into the MV Agusta world for the brand new generations of bikers, growing model consciousness in all European markets and selling the sale of particular elements, equipment, and branded clothes.”
Including the Brutale Rosso and Dragster Rosso bare bikes, and Turismo Veloce Rosso sport-tourer, the Rosso lineup favors MV Agusta’s detuned 798cc inline-triple that produces 110 horsepower. The F3 Rosso sportbike is the one member of the family that retains the triple’s unique 147-horsepower score, however it foregoes the F3 RR’s carbon fiber cladding, chassis refinements, and efficiency upgrades.
The Rosso promotion ought to capitalize on MV Agusta’s youth-centered campaigns, particularly if it helps kids buy stylish new swag together with a brand new “accessible” MV.