It’s the final day of June, 2022, and you understand what meaning? Tomorrow is the primary of July—which implies that World Ducati Week 2022 is lower than a month away! As the House of Bologna has already knowledgeable everybody, there are an entire bunch of occasions deliberate. From the Race of Champions to an unique sneak peek at a coming mannequin, there’s loads to look ahead to from July 22 by 24.
To spherical out the tip of June, although, Ducati determined to throw a bit extra whipped cream on that sundae. While most of us are used to considering of OEMs displaying up at EICMA, plainly this time, EICMA is displaying as much as World Ducati Week 2022.
No, that doesn’t imply that different OEMs will out of the blue present up and begin displaying their new bikes at this worldwide celebration by and for Ducatisti. Instead, EICMA merely plans to be in attendance on the occasion—most likely to get WDW attendees hyped for the upcoming EICMA 2022 occasion later within the yr.
Additionally, each EICMA and Ducati need us to know, Ducati plans to attend EICMA 2022. “An extraordinary and unmissable alternative to maintain the eye on our occasion alive and benefit from the event along with all of the followers of the Red bikes of Borgo Panigale, who’re additionally followers and guests of EICMA,” EICMA government director Giacomo Casartelli stated in an announcement.
“We are happy to be able to do it in a place rich in significance, where the heart beats fast for motorcycles and, above all, for that special Italian know-how interpreted with excellence by Ducati. At the same time, we are delighted that this collaboration will continue during the 2022 edition of the International two-wheel exhibition,” he added.
Did you’re keen on Ducati’s World Première format? If you probably did, don’t fear—based on Ducati, that isn’t going wherever. Apparently, Ducati took inventory of the present pulse of its followers, stated “why not both?” and deliberate accordingly.
“I am happy to announce that we will be hosting EICMA at World Ducati Week. It is also a pleasure to confirm that Ducati will meet all Ducatisti and enthusiasts at its stand during the 2022 edition of the International two-wheel exhibition,” stated Ducati advertising and marketing and communications director Patrizia Cianetti.
“At the same time, we will also continue to enhance the digital approach with the Ducati World Première web series, a moment much awaited by the international community, which will return with new episodes in the autumn to present all the new products for 2023. Our desire is to stay in touch with Ducatisti from all over the world through digital channels, at the same time taking advantage of the opportunity of this important event to offer everyone the possibility to admire and touch our motorcycles first-hand,” she added.
Are you touching the bikes or are the bikes touching you? There’s most likely no fallacious reply right here, however we look ahead to seeing all that Ducati has to point out us in 2022.