Benelli is off to a incredible begin in 2022. From January by means of June, a complete of 8,522 new Benelli bikes had been registered in Italy. According to the crew from Pesaro, that marks a six % improve in gross sales year-on-year as in comparison with the identical time in 2021—however there’s even higher information than that.
Hitting such numbers, and discovering itself with an Italian market share of 10.8 % is definitely nothing to sneeze at. Know what needs to be an excellent nicer feeling for any model with Italian roots, although? Reaching out and grabbing the gold ring of being the best-selling bike model in Italy—which Benelli says it’s finished for the primary half of 2022.
Being primary wherever is sweet, don’t get us unsuitable—nevertheless it has to really feel notably good in the event you’re primary in your house market. Yes, Benelli is owned by QJ Motors now—however loads of corporations with historic names at the moment are financed by different corporations which may be situated elsewhere. As as to whether the guts and soul of the factor continues to be Italian, it definitely appears that Italian riders are happy.
While a number of fashions had roles to play in Benelli’s 2022 success story thus far, it’s the TRK 502 that stands head and shoulders above the remainder. In all, Benelli says, a grand whole of 4,436 TRK 502s had been registered in Italy over the primary six months of the 12 months. Out of a complete of 8,522 new Benellis, that leaves simply 4,086 different fashions that offered over this time interval.
“Today we face a historic end result. An extraordinary milestone, achieved because of the unimaginable dedication, ardour and dedication of all those that are a part of this firm,” Benelli Italia gross sales supervisor Gianni Monini mentioned in a press release.
“This is the fruit of nice teamwork, which allowed Benelli to succeed in the highest of the rating of the best-selling bikes in our nation as we speak. We need to thank all of the motorcyclists who’ve chosen us and who’ve determined to belief us by buying our automobiles, proud to turn into a part of this household. Today we are able to solely be pleased with this splendid end result, which inspires us to proceed on this path, pursuing the fixed enchancment of our efficiency, day by day with the identical enthusiasm.