Way again on the VinFast VF8’s first press occasion in Vietnam, Kevin Williams instructed us all simply how a lot work the automobile wanted. Last week, a slew of U.S. journalists received to drive it, and all stated just about the identical factor: It’s simply not prepared. But VinFast, it appears, doesn’t care about issues like “reviews” or “word of mouth”—the corporate is set to press on with its North American launch plans.
Speaking with Automotive News, VinFast’s North American CEO Van Anh Nguyen reaffirmed the corporate’s dedication to launching three extra automobiles within the U.S. this yr. She additionally appeared to reference the overwhelmingly poor opinions from the VF8’s launch occasion, dismissing them as “noise:”
“When you’re committed to your plan and have the means to execute your plan, then you just do it instead of listening to so much noise,” Nguyen stated. “The North American market has a lot of conditions for us to launch the brand here and make it the most important market for us.”
The North American market is, assuredly, an necessary one in international automobile gross sales. But one would assume that the market’s significance would lead automakers to fine-tune their autos for it, and take the time to make sure that each launch goes in addition to potential. VinFast, as an alternative, appears to have the utmost confidence in its automobiles—maybe an excessive amount of to justify. Nguyen stated as a lot, once more to Automotive News:
“When people know about us, know who we are, know about our product, I think they will like it,” Nguyen stated throughout a media occasion in San Diego. “There will be more reservations and orders when the brand awareness is higher in this market, when people know about us more,” she stated.
Is model consciousness actually VinFast’s greatest downside, when seemingly each one that’s conscious of the model wasn’t impressed in any respect by the expertise of driving its autos? The firm nonetheless has time to pause, reevaluate its upcoming choices, and make changes to the VF6, VF7, and VF9 that can make them really aggressive on this market. With this angle, nonetheless, that doesn’t appear seemingly.
Source: jalopnik.com