Formula 1 has had an issue for fairly some time: Its merchandise, actually, type of sucks. If you’ve been in search of something cool, cute, or comfy for a extra petite body, you’ve been shit out of luck. But podcasts like Two Girls 1 Formula are taking the lead within the motorsport merch area by releasing their very own restricted run of custom-made hockey jerseys in partnership with Rare Breed BX and designed by Riley Girmann as a means for followers to have a good time the 2023 Canadian Grand Prix.
“We first started designing our own Formula 1 merchandise because we were exhausted by sifting through the bland ‘women’s cut’ polos that seemed to be the only options available,” Kate Lizotte and Nicole Sievers, TG1F co-hosts, instructed Jalopnik. “We wanted to see designs and products geared towards modern-day fans, like bucket hats, crop tops, tote bags, phone cases, and more, so we decided to do it ourselves and provide our community with designs by fans for fans.”
In the previous, that has included limited-edition, race-specific merch drops (my private favourite being the Western-themed assortment that popped up for the 2022 United States Grand Prix). That has additionally meant issues like Formula 1 Direction merch and F1-themed podcast-centric patches. Now, it means the Rare Breed BX partnership. And, as a longtime F1 fan myself, I can’t categorical sufficient how cool it’s to get my arms on issues like cute crop tops and sweaters that don’t actually devour my body however that may additionally present my ardour for F1.
“To create this F1/hockey crossover jersey, I pulled a lot of inspiration from vintage racing jackets and old-school patch advertisements, and the striped cuffs were modeled after my dad’s old college hoodies,” designer Girmann mentioned.”I like taking part in round with typography, so I primarily based numerous the patches on classic automotive advertisements. We additionally actually needed so as to add in a enjoyable Montreal-specific easter egg, so the font on the entrance of the jersey is custom-made to match the previous Montreal Expos emblem. I’m actually hoping that the nearer folks have a look at these jerseys, the extra enjoyable particulars they’ll discover and understand how a lot care and a focus went into them.”
Lizotte and Sievers doubled down on that exclusivity: “For people who haven’t watched Formula 1 before, they won’t see any meaning to the hats. But for fans of the sport, it’ll be an instant conversation starter. That’s what we wanted to do with these jerseys. At a first glance, these are hockey jerseys with fun patches and an exciting design. But for F1 fans, they’ll know the meaning behind every aspect and have a super unique, fun piece of F1 merchandise that hasn’t been done before.”
Rare Breed BX, a luxurious sportswear model that focuses on crafting customizable jerseys, appeared like an ideal match for this 12 months’s Montreal Grand Prix merch drop. Standard jerseys (proven on the high of this story) will are available at $200, whereas {custom} jerseys will clock in at $300 and can let you select any identify or quantity you need on the again of the jersey. Gabe “Starky” Stark of Rare Breed BX is stoked that this collaboration with TG1F will assist the corporate broach the F1 market, and for TG1F, this partnership has enabled them to fulfill certainly one of their most sought-after merch requests: jerseys for the Canadian Grand Prix.
(And, if I’m trustworthy, I as soon as paid $250 for a Mercedes sweater I didn’t even really need as a result of it was the one factor I might discover on the merch stand throughout an unexpectedly chilly U.S. Grand Prix. A sweater that didn’t go well with my tastes within the slightest and that was of mediocre high quality at finest.)
The price ticket is nicely price it when you think about that these limited-edition jerseys (and significantly, we’re speaking extremely restricted version; solely 25 are going to be made) are all hand-stitched and made within the USA. The waitlist is open for followers eager on grabbing certainly one of their very own, however TG1F has been main the best way within the fan-friendly merch discipline for the reason that podcast’s inception; in case you’re in search of cute F1 merchandise that can kick off a dialog and isn’t a tragically gaudy ultra-sponsored race group polo, that is the place to seize your gear.
“We live in a world where ‘if-you-know-you-know’ merch is at an all time high: Products that look like one thing, but take a fan to understand the true meaning, ” TG1F’s co-hosts instructed us at Jalopnik. “Our BOX BOX BOX hats are a perfect example. For people who haven’t watched Formula 1 before, they won’t see any meaning to the hats. But for fans of the sport, it’ll be an instant conversation starter. That’s what we wanted to do with these jerseys. At a first glance, these are hockey jerseys with fun patches and an exciting design. But for F1 fans, they’ll know the meaning behind every aspect and have a super unique, fun piece of F1 merchandise that hasn’t been done before.”
Source: jalopnik.com