1.0Auto&Designhttps://autodesignmagazine.com/en/Silvia Baruffaldihttps://autodesignmagazine.com/en/author/silviabaruffaldi/ADRIAN VAN HOOYDONK AND VISION BMW ALPINA - Auto&Designrich600338<blockquote class="wp-embedded-content" data-secret="AFHaPz82Lb"><a href="https://autodesignmagazine.com/en/2026/06/adrian-van-hooydonk-and-vision-bmw-alpina/">ADRIAN VAN HOOYDONK AND VISION BMW ALPINA</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://autodesignmagazine.com/en/2026/06/adrian-van-hooydonk-and-vision-bmw-alpina/embed/#?secret=AFHaPz82Lb" width="600" height="338" title="“ADRIAN VAN HOOYDONK AND VISION BMW ALPINA” — Auto&Design" data-secret="AFHaPz82Lb" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://autodesignmagazine.com/wp-content/uploads/2026/06/20260515_200712.jpg1170696"Alpina has always represented a very specific idea of performance and refinement, where speed and comfort are complementary ambitions. Our role as the new custodians of this brand is to preserve this distinctiveness and shape it in a contemporary context." Adrian van Hooydonk, Head of Design at the BMW Group, presented the Vision BMW Alpina at Villa d'Este on the evening of 15 May at Villa d'Este, a traditional event for the German group.