1.0Auto&Designhttps://autodesignmagazine.com/en/Roberto Mazzahttps://autodesignmagazine.com/en/author/roberto-mazza/MOTORCYCLES AS OBJECTS OF DESIRE - Auto&Designrich600338<blockquote class="wp-embedded-content" data-secret="L2NhfwLR0A"><a href="https://autodesignmagazine.com/en/2026/03/motorcycles-as-objects-of-desire/">MOTORCYCLES AS OBJECTS OF DESIRE</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://autodesignmagazine.com/en/2026/03/motorcycles-as-objects-of-desire/embed/#?secret=L2NhfwLR0A" width="600" height="338" title="“MOTORCYCLES AS OBJECTS OF DESIRE” — Auto&Design" data-secret="L2NhfwLR0A" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://autodesignmagazine.com/wp-content/uploads/2026/03/CDE_2026_NortonMotorcycles_9.jpg1170780That motorcycles are the symbol of the lightest and freest journey is certain, but today they also want to continue to be objects of desire, sophisticated in design and refined in aesthetics. At the Car Design Event there were two examples capable of embodying this aspect in a very different way: a reborn Norton, and Novus, on the contrary a very recent German startup.