Aspettando il centenario
Tra le molte iniziative con cui Pininfarina sta festeggiando i suoi 95 anni, ultima tappa e grande preambolo alle celebrazioni per il primo secolo di attività che avverranno nel 2030, non poteva mancare un nuovo libro. Nuovo, perché a dispetto del fatto che sono passati appena cinque anni dall’ultima pubblicazione ufficiale, edita già al tempo da Giorgio Nada, si tratta di un’opera rielaborata più che aggiornata. Lo dimostra il fatto che il precedente portava le firme, o per meglio dire i contributi, di vari autori, mentre questo è attribuito a una persona in particolare, Luca dal Monte, la cui bibliografia personale si arricchisce dunque di un titolo di ulteriore prestigio.

Realizzato collaborando strettamente con l’atelier di Cambiano, ne ripercorre tutta l’attività non soltanto nel settore dell’automobile, ma anche in quelli extra, da altri mezzi di trasporto come treni e imbarcazioni agli oggetti di uso comune per arrivare all’architettura. Ma se la poliedricità oggi attribuita a Pininfarina è storia relativamente recente, la vera suggestione richiamata dal nome, o per meglio dire dal brand, continua a evocare le automobili del passato, ovviamente le protagoniste principali di tutta l’opera.

Tuttavia il volume non si struttura con la classica cronistoria, almeno non del tutto. I capitoli in cui è suddiviso, che sono appena sette, portano titoli che suggeriscono l’approfondimento di diversi aspetti dell’attività a metà tra l’arte e l’industria, di questa grande Casa dello stile: Famiglia, Bellezza, Creatività, Artigianalità, Tecnologia e Innovazione, Sostenibilità, Visione. Un racconto che è un percorso verso il futuro e si sviluppa nelle sue 240 pagine con oltre 400 foto, senza trascurare nessuno dei modelli diventati simbolo della loro epoca e dell’eccellenza stilistica italiana, ma guardando contemporaneamente in tutte le direzioni. Per non deludere chi sa che cosa cerca e al tempo stesso sorprendere con qualcosa di inatteso.

La scheda
Pininfarina 95 – Bellezza senza tempo
Editore: Giorgio Nada
Autore: Luca Dal Monte
Formato: volume rilegato da 24 x 27 x 2,5 cm con copertina rigida
Pagine: 240
Testo: italiano e inglese
Fotografie: oltre 400 a colori e in b/n
Prezzo al pubblico: 55 euro

You can and must dream. That’s what Iveco’s designers have in mind with the Electric Race Truck, Metallica and Fcev special projects, extreme variants of the S-Way, the truck whose styling and content have just been updated (Cover story in A&D no. 265). And so from a vehicle designed to make work easier, more relaxed and pleasanter can be born something of great originality that gives free rein to the imagination. These are not, however, mere styling exercises: “These are serious projects that also allow us, as in the case of the Race Truck, to take part in races in the category championships”, explains Marco Armigliato, Head of Centro Stile at Iveco Group.

IVECO S-WAY ELECTRIC RACE TRUCK

Born out of a partnership between the Iveco Group and Hahn racing team, this prototype blends extreme performance seamlessly with environmental sustainability. The Iveco Industrial Design department has come up with a customised sports livery for the truck that captures the idea of intense passion and unrivalled performance and, above all, conveys the feeling of a zero emissions vehicle designed to race. Every surface of the race truck was meticulously developed to embody the synergy between clean energy, extreme aerodynamics and the passion for cutting-edge trucking that has always lain at the heart of the Iveco Group.

IVECO S-WAY SPECIAL EDITION “METALLICA”

The special livery of this decidedly rock S-Way recalls the iconic cover of Metallica’s ’72 Season’ album. The Metallica S-Way catches the eye for the matt black background of its bodywork, which is literally inundated by the bright yellow finish of the side of the cab. A disruptive aesthetic, strongly inspired by the rock band’s powerful music. The designers have also created a special front grille for the model, decorated with the legendary Metallica logo.

IVECO S-eWAY AND S-eWAY FCEV

The S-eWay is the electric variant for which the style center has created a specific color scheme for the front grille, with metallic blue and titanium accents. The colors were chosen to underline the sustainable spirit of the vehicle. A hydrogen version is also available, the S-eWay FCEV which has a specific aerodynamic bonnet and a longer rear part of the cabin: here the large tanks where the fuel is stored are housed. the color chosen for the chosen launch has the aim of communicating at a glance the sense of sustainability and respect for the environment.

IVECO S-WAY

IVECO S-eWAY FUEL CELL

IVECO S-eWAY

IVECO DAILY

IVECO CROSSWAY

The Concept CLA Class marks the beginning of a new era and the next step in the ongoing evolution of the brand’s unique design language, called Sensual Purity. The vehicle has a distinctly dynamic appearance and incorporates styling elements rethought for the electric and digital age. The contrast between intelligence and emotion combines with the ‘x factor’ of unexpected details to create a new interpretation of desire. “The Concept CLA Class marks the beginning of a new era. It reinterprets iconic elements of the brand’s rich design heritage to create a completely new face of Mercedes-Benz. In this case, the sporty forward lean of the characteristic shark nose from the 1950s and 1960s is combined with a new graphic signature for the electric age,” says Gorden Wagener, Chief Design Officer of the Mercedes-Benz Group.

The GT line and rear proportions lengthen the silhouette and offer passengers more headroom than the previous generation. Seen from three-quarters and rear, the design carries forward the theme of light and shadow transported into the digital age. The wrap-around light band frames the rear light clusters, which reproduce the characteristic star design. The elegant glass surface features chrome applications that complement the athletic proportions with timeless elegance. As befits the coupé’s styling language, the visual centre of gravity sits low. The feeling of width at the front and rear is underlined by flared wheel arches and a wide track, which give the show car a confident and assertive stance.

In the interior of the Concept CLA Class, the aesthetic theme is one of utmost modernity. This is expressed in a simple yet powerful way through the thoughtful application of certain iconic elements. The overall effect exudes a minimalist, technological elegance that propels sculptural automotive design into an exciting digital future and sets the tone for this segment. Innovative finely crafted materials, such as paper trim and Nappa leather worked with vegetable tanning agents, contrast with the glossy surfaces to provide an unexpectedly elegant visual and tactile finish. By day, the building is bathed in natural light from the large glass roof and accentuated by discreet LED lighting.